As you will doubtless get bored of hearing by December, this year is the 40th anniversary of Urethanes Technology International – or Urethanes Technology, as it was known before 2007 – though it has always been an international magazine, with an international readership and distribution. Even before 2007, the front cover of the magazine read “Urethanes Technology” on the masthead (or nameplate, in US English) and “The Polyurethane Industry’s International Journal” on the footer.
This article is the first of a regular series – to run throughout 2024 – showcasing titbits (tidbits, in US English) and trivia from the UT archives; mostly weird and wonderful stories from this amazing industry but also, like this, some moments of self-indulgence.
Many times, when presenting my business card – which carries the logos of both Urethanes Technology International and UTECH – I have heard the surprising response: “I didn’t know Urethanes Technology International and UTECH were the same company.”
Not only are they the same company (caveat: many UTECH shows are co-produced with exhibition industry partners), they were also conceived together. The first issue of Urethanes Technology dropped – to use modern parlance – in March 1984. UTECH was first referenced in our pages in December 1984, our third ever issue (we were a quarterly publication back then) and it was here that UTECH’s iconic logo made its first appearance.