Urethanes Technology International asks Laader Berg's technical project manager, Richard Berg, about the company's plans for K.
Editor: How many K shows has your company now exhibited at?
Richard Berg: Our company first participated in the K-Messe with our own stand in 1983, and we have been exhibiting at every K since then.
Ed: What are the main reasons you exhibit there?
RB: We exhibit at K to connect with new and existing customers and partners in the industry and follow up sales processes.
Ed: Is K an important event for the polyurethanes industry?
RB: Yes, it provides a valuable platform for showcasing new innovations, technologies, and trends. K draws visitors from all over the world, making it an excellent opportunity for our company to connect with industry leaders, potential partners, and customers.
Ed: What are your R&D/innovation focus areas?
RB: Laader Berg pioneered the Maxfoam principle in 1970, and this technology remains unrivalled due to our commitment to continuous evolution. We are currently engaged in several R&D projects aimed at enhancing worker safety, collecting more data, improving yield, and advancing sustainability initiatives.
Ed: If you had to pick one sustainability trend that will drop off the agenda by 2030, what would it be?
RB: As the industry continues to innovate and develop more sustainable materials and recycling methods, the dependence on single-use plastics is expected to decrease significantly. This change will be driven by stricter regulations, heightened consumer awareness, and advancements in alternative materials. However, it's crucial to also acknowledge the remarkable longevity and durability of other plastics products. For example, in bedding and furniture, polyurethane provides features, and an expected lifespan that far exceed those of alternative materials. This underscores the importance of balancing sustainability efforts with the practical benefits of durable plastics products.
Laader Berg will be in Hall 13, A88
