It can be hard to calculate a value for the global footwear industry. However, there are figures available for the US.
According to IBISWorld’s latest report on the US shoe industry, Nike is not only the US’s but also the world’s largest shoe company. The report said Nike controls an estimated 40% of the US athletic footwear market. Around 18,000 US retailers buy the firm’s shoes. Independent contractors, based outside the US, manufacture 97% of its shoes.
At Adidas, 3% of the total shoes produced are made in Europe, Africa or the Americas with 97% produced within Asia.
Privately-held company New Balance is, according to IBISWorld analysts, “increasing its presence in the US and has grown its market share from 6.3% in 2010.” IBISWorld estimates the company’s US industry-specific operations’ operating income has risen from $5.9m to $8.6m since 2010.
At almost 15%, Vietnam’s share of the US footwear import market has practically doubled since 2010, said the report, which has collated figures up to 2015. China accounts for about 66% of the US’ footwear imports, Indonesia 5.5% and Italy 4.2%. In 2010, China accounted for over 76%, the fall is due partly to the strength of the Yuan compared to the dollar in that time, said IBISWorld.
The US shoe industry has seen considerable variation in shoe price from 2006 to 2015.
According to IBISWorld figures, prices fell from 2006 to 2011, with a small rally in 2009 as imports dropped. After 2011, IBISWorld saw prices rise steadily to 2014, with an acceleration from 2014 to 2015. The research firm's report predicts steady price growth to 2019.
IBISWorld predicts that domestic demand for footwear in the US will rise from $24bn in 2006 to $31.25bn in 2020. That equates to a CAGR of around 1.9%/year.