New Delhi – India's growing public healthcare and hospitality sectors drove strong growth in the Indian mattress sector in 2020, with PU foam now comprising much of the market.
The mattress market continued to grow as 22m mattresses valued at INR160bn ($2.1bn) were sold between April 2020 and March 2021. It has taken some time to compile and check the data.
The size of the PU foam-based mattress market is growing rapidly and now accounts for most of the market with a 52% share. This is followed by coir-based mattresses with 35%, and spring/latex based with 13%, according to Rakesh Chahar, chairman of the Indian Sleep Products Federation (ISPF).
The study found that the PU mattress market is growing at a compound annual rate of 10%/year, and 70kT PU foam was used in the domestic market. The unorganised – cash-based – sector still holds majority 60% share in the Indian mattress market.
PU foam mattresses have gained market share as it provides good balance of comfort and support in 4 inch (10cm) thickness. Over the past decade, has become the preferred material for custom-made mattresses at all price points.
Having strong domestic growth is prompting Indian mattress producers to become keen on expanding footprints globally. 'The export of PU based mattresses from India have started recently due to restrictions by US on imports from China. The US trade commission levied high anti-dumping duty on mattress imports from China in 2019 and that opens huge opportunity for India,' said Chahar.
Turning back to India, Chahar said: 'In the post-Covid phase, e-commerce is driving sales in the domestic market, while the bed-in-a-box concept is catching-up in the home market and opens-up huge export potential.'