Alexandria, Virginia – ISPA (International Sleep Products Association) is using Better Sleep Month to promote a social media campaign to encourage new mattress purchases.
The Get on Top campaign, which runs throughout May through ISPA's Better Sleep Council, will preview new research into key points in mattress replacement and identify consumers’ core concerns.
A 16-strong team of brand-neutral bloggers will share stories, mattress-focused messages and Better Sleep Council content via social media. In addition, the organisation is giving away a $1,000 prize via its Facebook page.
“Similar to past Better Sleep Month promotions, we hope our membership will leverage the Get on Top campaign to reinforce their own marketing efforts,” said Pete Bils, chair of ISPA's Better Sleep Council.
Find out more at Facebook.com/BetterSleepCouncilOrg) and on Twitter (@BetterSleepOrg).
