Exton, Pennsylvania -- A new study puts the value of the spray polyurethane foam (SPF) insulation and roofing business in North America at $680 million, and says while demand in 2009 is expected to be lower than that in 2008, by 2010 sales will surge back to 2008's levels.
Principia Partners will publish its new study in September 2009, "just in time for the upcoming annual planning cycle for most companies," the group said. According to Principia, SPF is one of the "fastest-growing products in building and construction and has taken market share from conventional insulation types such as fibreglass and cellulose."
The main driver for this has been more awareness of SPF's benefits among contractors, architects, and builders, and applicator, said Pincipia.
* Total demand for SPF in insulation/roofing is estimated at 360 million lb (163 kilotonnes) or $680 million in 2008;
* Demand for SPF is split evenly between residential and commercial uses, although repair and renovation accounted for around two-thirds of demand compared to new construction in 2008;
* Overall demand for SPF in 2009 is projected to be lower as compared to 2008 but is expected to rebound to 2008 levels in 2010; and
* SPF is viewed to be at the top of the pyramid of 'green' building products for three main reasons
o Energy efficiency of SPF is often better than that of competitive insulation types;
o Functionality: acts as a moisture barrier as well as thermal barrier; and
o Content: many commercial products now contain renewable biobased polyols.
The study, SPF in Insulation & Roofing 2009, costs $7500, and provides:
* Up-to-date assessment of the SPF insulation market and products with 2008 base year data and 2009 estimates;
* Identified product development needs and channel opportunities;
* Market share review for leading SPF producers;
* Profiles of the leading companies active in the business; and
* Strategic insights into this growth segment of the insulation and roofing categories.
Also, a Forecast Modeling Tool is available for $2500 to those subscribers who purchase the base report. The tool will provide subscribers the data from Principia's demand analysis, and the ability to change the forecast assumptions to create their own "what-if" scenarios.
More information at www.PrincipiaConsulting.com. A prospectus is also available from Lou Rossi at +1 800-378-8330, extension 238. Email [email protected]