San Francisco, California – German athletic gear giant Adidas and direct-to-consumer shoe brand Allbirds are to collaborate on a sports shoe with almost no carbon footprint.
The companies claim the footwear industry produces 700 MT/year of carbon dioxide. They believe implementing innovative manufacturing, materials and supply chain processes will allow this to be reduced.
The shoe will carry the logos of both brands, according to an Allbirds spokeswoman. The two companies brands have a year to design and create the product, she said.
'Very excited to share that we're breaking the traditional rules of collaboration and teaming up with Adidas to redefine the playbook on sustainability by co-creating a performance shoe with the lowest carbon emissions, ever,' Julie Channing, vice president of marketing at Allbirds, wrote on LinkedIn.
Adidas has already made an effort to increase the recycled contents of sports shoes, and make them easier to recycle. The 100% PU limited edition Futurecraft.Loop shoes it introduced in 2019 were designed so used shoes could be shredded into pellets, and then used to make new ones.
The brands say the new shoe will meet Adidas performance standards. Its carbon footprint will be measured against both companies' environmental rubrics.
'There is an urgent need to reduce our global carbon number,’ said Tim Brown, co-CEO of Allbirds. ‘This mission is bigger than just Allbirds or Adidas.'