Redwood City, California – 3D printing and manufacturing specialist Carbon has added Eric Liedtke, executive board member for global brands at Adidas, to its board.
Adidas executive added to Carbon board
The two companies set up a strategic partnership in April 2017. Futurecraft 4D performance footwear are manufactured using Carbon’s proprietary digital light synthesis technology, and the shoes made their retail debut in January 2018.
‘Eric is an experienced and respected leader, and his track record for driving creativity and innovation at Adidas makes him a valuable addition to the board as we continue to deliver on Carbon’s growth strategy,’ said Carbon CEO Joseph DeSimone. ‘This month’s launch of Futurecraft 4D is a testament to the deep and dynamic partnership between Adidas and Carbon, and illustrates the power of true digital 3D Manufacturing at scale and the infinite possibilities ahead.’
