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November 05, 2015 12:00 AM

Adidas sales march on in Q3 2015

Simon Robinson
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    Herzogenaurach, Germany – Adidas, a German sport footwear company, has announced currency neutral revenue up 13% in the third quarter of 2015 compared to the same period in 2014.

    Gross margin at the firm increased 1% to 48.4% and operating margin rose to 10.6%, net income from operations was up 20% to EUR337m.

    Currency neutral sales grew 18% in Western Europe, 6% in North America, 15% in China, Latin America was up 20%, Japan up 6% and MEAA were up 14% all compared with the third quarter of 2014. In Russia/CIS sales were down 7% due to store closures.

    Herbert Haner, group ceo, said: “Our products and marketing are resonating extremely well with the target audience, both in the lifestyle and performance area.”

    He added that the “game plan is to increase brand desirability and drive top and bottom line growth."

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