Skip to main content
Sister Publication Links
  • Middle East Foam & Polyurethane
  • UTECH Asia/PU China
  • UTECH Europe
  • UTECH Las Americas
Subscribe
  • My Account
  • Login
  • Subscribe
  • Ukraine
  • News
    • Asia
    • Americas
    • Europe
    • M & A
    • Financial results
    • Automotive
  • Data
  • Information
    • Country Overview
    • Market Sector overviews
    • Technical articles
    • Company profiles and strategies
  • Events
    • Exhibitions
    • Conferences
    • Webinars / Livestreams
    • Become a Speaker
  • Advertise
  • Contact Us
  • Issues
  • Subscribe
MENU
Breadcrumb
  1. Home
  2. News
March 11, 2021 02:10 PM

Adidas set to sell off Reebok

Sarah Houlton
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    Herzogenaurach, Germany – Adidas has announced that it plans to divest the Reebok brand. It acquired the UK-founded business in 2006, and it is now headquartered in Boston, Massachusetts.

    The planned divestiture is part of the company’s new five-year strategy, and further details will be announced in March. The company paid €3.1bn for Reebok, but the brand has been struggling, and it is expected to be sold at a loss.

    ‘After careful consideration, we have come to the conclusion that Reebok and Adidas will be able to significantly better realise their growth potential independently of each other,’ said CEO Kasper Rorsted. ‘We will work diligently in the coming months to ensure a successful future for the Reebok brand and the team behind it.’

    Recommended for You
    UTECH Awards 2024 nominations open
    UTECH Europe 2024 – Polyurethane Awards open for entries
    corn maize 800
    BASF deal with Qore secures supply of raw material for biobased TPU
    Novel XDI-based crosslinker creates flexible adhesives with good recovery
    Novel XDI-based crosslinker creates flexible adhesives with good recovery
    Latest Issue
    urethanes technology
    Get the latest edition here
    View All Archives
    Get our newsletters

    Breaking news and in-depth coverage of essential topics delivered straight to your inbox.

    Subscribe today

    Register to access our archive of leading information on the polyurethanes industry.

    Subscribe now
    Connect with Us
    • Twitter
    • LinkedIn
    • Facebook
    • Youtube

    Follow us on social media for the latest polyurethanes industry news and event updates.

    Logo
    Contact Us

    Crain Communications
    11, Ironmonger Lane
    London
    EC2V 8EY
    United Kingdom

    Editorial
    Phone +44 (0) 20 3287 5935
    Email click to send

    Customer Service
    Phone +1 313 446 0450
    Email click to send

    Resources
    • Advertise with Us
    • Media Kit
    • Staff
    • Careers
    • Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • Ukraine
    • News
      • Asia
      • Americas
      • Europe
      • M & A
      • Financial results
      • Automotive
    • Data
    • Information
      • Country Overview
      • Market Sector overviews
      • Technical articles
      • Company profiles and strategies
    • Events
      • Exhibitions
      • Conferences
      • Webinars / Livestreams
      • Become a Speaker
    • Advertise
    • Contact Us
    • Issues
    • Subscribe