Adidas starts 2019 successfully

Herzogenaurach, Germany — Sports footwear maker Adidas had total sales of EUR 5.9 bn in first quarter of 2019 up 6 % on the equivalent period last year.

Adjusted EBITDA across the business rose 11.1 % and reached EUR 3.2bn in the first quarter of 2019.

'We had a successful start to the year,' said Kaspar Rorsted. He confirmed that there was 'double digit sales increases in our strategic areas of Greater China and eCommerce.'

Adidas Sport Performance and Sport inspired products drove growth in the quarter. With running and training products doing well. Soccer fell in comparison with last year when the World Cup was most recently played.

Geographically, growth was strongest in the CIS/Russia, up 22%. Asia Pacific followed this region with sales up 12%. North American sales were up 3%, Europe was down 3% in line with expectations, the company added.