Portland, Oregon - adidas has unveiled its new uniform design and innovation for the 60th NBA All-Star basketball event in Los Angeles,
For the first time, NBA All-Stars have the option to wear an adidas Techfit PowerWeb compression jersey. Adidas claims that Techfit is "the only sports compression apparel proven to help improve a player's performance on the court."
Lawrence Norman, adidas vice president, Global Basketball said in the company's 27 Jan announcement: "NBA All-Star is the premiere event for adidas to showcase our innovation on basketball's biggest stage and how our products make the best athletes in the world stronger, lighter and faster."
The Techfit jersey features what adidas calls "strategically placed thermoplastic polyurethane (TPU) powerbands." These align core muscles and boost power to key muscle groups for more efficient movement that increases acceleration and endurance, according to adidas.
The close fit of the top also prevents opposing players from grabbing loose fabric and slowing them down, the company commented.
The adidas NBA All-Star Jam Session will take place at the Los Angeles Convention Center 17-21 Feb 2011. For event times and schedule visit, www.NBA.com/jamsession
PIC: Derreck Rose of the Chicago Bulls NBA team wearing the adidas jersey with TPU bands