Tempe, Arizona - Memory foam mattress retailer Amerisleep has launched a buying guide to explain memory foam and its key features, inlcuding how it was develoed, its density and thickness.
The guide is part of an ongoing effort by the retailer to promote buyer awareness, highlight the benefits of online versus in-store shopping, and help consumers make better purchasing decisions, Amerisleep said in a 22 Jan news release.
The guide introduces consumers to the basics of memory foam, including its core features. Amerisleep said it then goes on to explain the primary comfort factors: density, firmness and fitness. It also includes shopping tips.