Arlington, Virginia-The American Chemistry Council (ACC) announced 7 Feb that the Alliance for the Polyurethanes Industry (API) has become the Center for the Polyurethanes Industry of the American Chemistry Council.
This change is part of a strategy developed in 2006 by the ACC Executive Committee and Board to reinforce the ACC brand and logo. ACC wants to exploit this band and image in the essential2 public education campaign and to help create one voice for ACC and the industry. ACC's announcement said the "new name, Center for the Polyurethanes Industry, associates the Center with the other components of the ACC using one industry brand, American Chemistry."
"By streamlining our identity and associating it with the other components of the ACC, it will enable our members to take part in and reap the rewards of the industry's investment in the essential2 public education campaign," said Doug Warner, Center for the Polyurethanes Industry Steering Committee Chair and Global Business Director of Dow Polyols, Dow Chemical Co.
This change became official 5 Feb 2007. These changes and others have streamlined and integrated 25 separate brands under the ACC umbrella, and will integrate and consolidate 50 separate web sites across the organisation.
"Ultimately, we believe that these changes will strengthen the organisation and allow us to be more effective advocates for the polyurethanes industry and continue to deliver value to our members," Warner concluded."