Bethesda, Maryland -- The US Adhesive and Sealant Council has added six industry leaders to advise on its newly reformulated adhesives.org. ASC said its Web Advisory Board provides content direction and industry perspectives in order to ensure that the site delivers value to the end user community.
The adhesives.org advisory board includes:
• Dr Chris White, research chemist - National Institute of Standards and Technology
• Ernie Ballester, manager, Field Marketing, Americas - Honeywell
• Stephanie Laurio, web development - RS Industrial, Inc.
• Traci Jensen, vice president, Americas Adhesives - HB Fuller
• Elise Fang, segment market manager - Celanese
• Kim Kocer, global marketing manager - 3M
"We truly appreciate these industry leaders volunteering their time and experience to guide our content and deliver fresh perspectives to adhesives.org," said Matthew Croson, president of the Adhesive and Sealant Council (ASC).
"Adhesives.org is an incredible tool designed to educate the end user community on the benefits of adhesives and sealants; these industry leaders will help continue that tradition by ensuring that the customer interface being developed remains focused and relevant."
ASC launched Adhesives.org in 2008, and feels it is now a leading destination for industry professionals to find information about the use of adhesives and sealants. The site enjoys nearly 8000 monthly visits, and is currently being revamped to include a greater focus on engagement and to improve the educational resources offered.
"We want to make sure that our visitors are repeat visitors, meaning they come to our site frequently to engage in conversations with other industry professionals and with experts. We would also like to make them aware of and register for training opportunities and to sign up for the Council's newsletter," added Croson.
"The newly revamped adhesives.org will include features designed to foster interaction, including blogs, videos, news updates, linked in conversations, and more. The site will be focused on user generated content, allowing for greater interaction and engagement from within the entire supply chain."