Chicago, Illinois - In its 117-year history, ASHRAE - the American Society of Heating, Refrigeration and Air-Conditioning Engineers -- says it has been the go-to source in the HVAC&R (heating, air conditioning, ventilation and refrigeration) industry for standards, education and other resources for engineers.
As the role of HVAC&R has progressed to incorporate many facets of building design, construction and operation ASHRAE has changed as well, and says it is changing its brand to reflect those changes, with a refreshed logo, a new tagline and a move to using only its acronym.
The announcement was made at the Society's 2012 Winter Conference, held 21-25 Jan in Chicago.
"ASHRAE's original commitment to HVAC&R engineering excellence remains resolute even as the society continues to expand its influence into all facets of building design, construction, reconstruction and operation," ASHRAE president Ron Jarnagin said. "Just as integrated design is the cornerstone of sustainable buildings, ASHRAE members create an integrated body of knowledge to make buildings as high performing as possible."
The repositioning is a result of ASHRAE's broadening scope beyond HVAC&R to include standards, research, publications and educational resources relating to total building design, energy efficiency efforts and sustainable building technologies, otherwise referred to as the total building environment, according to Jarnagin.
Over the years, ASHRAE has worked to provide resources on a wide range of industry practices and issues such as commissioning, building automation control, indoor environmental quality for buildings and aircraft, energy efficiency and the smart grid initiative.
As well as changing its logo, ASHRAE also has a new tagline: '@Shaping Tomorrow's Built Environment Today.'
The tagline serves as a promise to members and the industry that whatever the future brings in the built community, ASHRAE will be at the forefront for research and guidance.