Sullivan, Missouri - ATRO Engineered Systems, a manufacturer of urethane suspension components for the heavy-duty truck and equipment industry, has launched a new website to improve online ordering, the company said 20 Aug.
The new website, officially launched in March, has a range of new features and functions including allowing distribution managers to easily calculate how much money could be saved by replacing typical OEM rubber parts with ATRO's polyurethane parts.
The site also features corporate videos explaining the benefits of using polyurethane parts. "This new website is really intended to take our customer experience to a whole new level," said ATRO president Mark Sturmon. "In just four months since its launch, 20 percent of our orders are being generated through the website, proof that our customers are looking to engage with us in new and different ways," he added. (RD)