London - Automotive design legend Chris Bangle, former Director of BMW Group Design and now managing director of design consultancy Chris Bangle Associates, will present his unique perspective on the future of automotive design at the 22-23 Nov Plastics in Automotive Glazing conference in Frankfurt, Germany, organised by European Plastics News.
In a special keynote presentation titled: 'Why form means more than function: Directions in automotive design,' this highly influential and genuinely controversial designer will discuss how bold design decisions - and the use of new techniques and materials - can shift brand identity and connect directly with consumer emotion.
Don't miss this opportunity to gain expert insight into the automotive design process. After 16 years with BMW, Chris Bangle's influence can be seen in almost every current BMW model, from the hugely controversial top-of-the-range 7-Series to the super-fashionable retro-look Mini.
He played a critical part in shifting BMW's image from one of conservatism to futuristic, simultaneously lifting it to become the world's leading premier automotive brand.
Polycarbonate glazing, roof modules and body panels provide automotive designers with previously unobtainable design opportunities.
Polymer-based glazing also provides huge weight saving potential. Direct replacement of glass with polycarbonate yields a typical 50% weight saving. That can help car makers keep the total weight of their vehicles down.
At the Plastics in Automotive Glazing conference in Frankfurt in November, an unrivalled line-up of expert speakers from around the globe will explain the latest developments in the production, development, coating and application of polycarbonate glazing
The full programme is now available online www.plasticsinautomotiveglazing.com
Registration fee Euro 1149 (+19% German VAT = Euro 1367.31). To register Visit the website www.plasticsinautomotiveglazing.com.
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