From 1 January 2021, Kramer will become a consultant to the business, a role into which he is now transitioning. He will report to Tony Hankins, president of parent company Huntsman Polyurethanes, and his focus will be on strategic initiatives, including advocacy.
Baker is pleased that Kramer is to continue in the consultancy role. ‘Doug has a huge amount of experience and knowledge, and we’re very grateful to be able to access that,’ he said. ‘Getting the legislation right to promote spray foam is very important for us, and Doug will be working with our teams that focus on state matters, and on federal matters in Washington.’
He stresses that from a business point of view, the change will make little difference. ‘We have the same plans, ambitions and strategy,’ he said. ‘The opportunity for spray foam is huge, and we can take the good work that’s gone on in North America and leverage it internationally.’
Europe and Asia are maybe 15 or 20 years behind where the US and Canada is in terms of spray foam adoption, Baker said. ‘There’s a huge amount of consumer education to be done, and contractors have a role to play as well,’ he said.
Historically, he said, the products were sourced out of North America, but with the systems house investments the company has made in Europe and Asia, it now plans to relocate manufacturing to regional markets. ‘It tends to be a contract-based business so having flexibility is important, and it reduces lead times,’ he said. ‘We’re hoping we’ll be able to respond far more effectively and efficiently to our customers’ needs.’