Münster, Germany -- BASF Coatings' ColorMotion customer network for bodyshops has expanded its range of services further in 2012, including several cooperation arrangements with "attractive partners," such as Bosch Car Service, the company said.
ColorMotion, an initiative related to the two-component polyurethane colour brand Glasurit, supports high-performance bodyshops working in the spraypainting sector in Germany with services related to topics such as market and customers, staff and management as well as business administration.
Referring to the Bosch Car Service cooperation, BASF said it allows both Bosch and ColorMotion bodyshops to offer their fleet customers a wider range of one-stop repair services. BASF said this is also true for Douteil, the hail damage specialist recommended by many big insurance companies that is also cooperating with ColorMotion.
The ColorMotion bodyshops also work alongside the Dataforce market research institute, which supports the bodyshops with targeted acquisition of new customers with addresses of vehicle fleets close to them.
"We are very happy that we can open up so many attractive new opportunities for our ColorMotion members with these cooperations," said Bernd Sessner, fleet manager at Glasurit. "In doing so, we are continuing to expand our status as a sought-after partner for the automotive sector."