Florham Park, New Jersey - A new eco-efficiency protocol from NSF International, NSF Protocol 352 (NSF P352), has been used to validate and verify the eco-efficiency analysis (EEA) methodology developed by chemical giant BASF.
BASF said it is the first to have its EEA methodology for assessing the economic and environmental impact of products or processes validated by NSF. The latter is an independent, not-for-profit US-based organisation focussed on improving and protecting public health and the environment.
Since 'green' claims, often accompanied by the overstating of a product's green benefits - a process now called greenwashing - are areas of controversy, third party validation of EEA is a valuable tool in comparing and assessing such claims.
"BASF saw the need to raise the bar for eco-efficiency analysis andlooked to NSF and others to help establish the new protocol. We areglad that NSF P352 is now available for widespread adoption, and willhelp eliminate greenwashing, the act of making a misleading claimregarding the environmental benefits of a product or service," saidEdward Madzy, BASF's Director of Product Stewardship and Regulations.
NSF P352 establishes requirements to ensure consistency, objectivity and transparency in all EEAs, "which is necessary given the influx of greenwashing," said BASF. For BASF, it also verifies that its individual EEA study results adhere to a standard methodology.
"At BASF, we embrace sustainability, and the achievement of being the first company to have an eco-efficiency analysis validated by NSF International demonstrates our leadership in sustainable development practices."
NSF P352 is the brainchild of a diverse group from academia, industry and consumer product companies to fulfill the need for an objective and universal method for companies to analyse the sustainability of their products and services.
BASF's product stewardship team initiated development of NSF P352, working with NSF International and these other independent organisations.
An EEA of one of BASF's Joncryl products, a water-based resin for the printing and packaging industry, is the first to be verified by NSF International. The success means BASF can use the NSF Mark in literature and marketing materials. The Joncryl range includes polyurethane dispersions and polyurethane acrylic hybrids.