Shanghai, China - BASF has officially inaugurated its new Cellasto production site at Shanghai, China. The site is the company's third Cellasto facility in Asia Pacific and second in China. It serves to expand BASF's global service and production network, totalling six sites throughout the world, said BASF.
This operation offers clear evidence of BASF's continued investment in Asia Pacific and China, BASF said in an 11 Oct news release.
BASF also said it aims to invest a total of Euro 2300 million ($3170 million) in the Asia Pacific region between 2011 and 2015.
In Shanghai, BASF will produce Cellasto spring aids and top mounts made of microcellular polyurethane (MPU), specifically designed for the Asia Pacific automotive market.
BASF said Cellasto is a highly durable and high volume-compressible material with minimum lateral expansion. Its exceptional properties reduce noise from the engine, vibrating chassis and rumbling shock absorbers.
Dr Melanie Maas-Brunner, BASF senior vice president of polyurethanes in Asia Pacific, said that closer proximity to global OEMs (original equipment manufacturers) allows the company to better serve its customers with "innovative NVH (noise, vibration, harshness) solutions."
"Over the years, the need for increasing NVH performance of vehicles has gained importance, requiring sophisticated designs that diminish noises and vibrations under harsh driving conditions," Maas-Brunner commented.
BASF said the new site is now the second largest production site in Asia Pacific for Cellasto. The company hopes to double capacity in the next months.