Ludwigshafen, Germany -- BASF has a new fast and simple way for smartphone users to access its information, with a mobile version of its website that targets job applicants, journalists and investors, as well as offering tight integration with social media.
BASF says users can access the latest BASF press releases and dates or contact the right person directly via clearly positioned icons on the home page.
Investors can track the company's share price or request a digital version of the corporate report.
And job seekers can get information about BASF's application processes.
The site also offers quick access to BASF's social media channels -- Twitter, Facebook and more.
"Our target groups should be able to access relevant information swiftly from wherever they are," said Elisabeth Schick, Senior Vice President Communications & Government Relations BASF Group. "That is key for innovative online communication."
BASF's mobile website is optimised for touch-screen operation on smartphones such as iPhones, Androids or BlackBerrys.