Mumbai, India – BASF Performance Materials has launched a footwear material e-commerce B2B store in India.
It has been built to enable customers to purchase polyurethane systems and thermoplastic polyurethanes for a range of footwear applications, from safety footwear to casual sandals. The flagship store is located at www.mypu.basf.com.
'Huge volumes of shoes are being manufactured in India and we collaborated across multiple practices to create an interface that is swift and responsive,’ said Prabir Das, business director for performance materials in South Asia at BASF India.
Valued at $9.7bn in 2019, industry estimates suggest that the Indian footwear market is projected to grow at 8.28% CAGR between 2020 and 2025. In 2018, India produced about 2.6bn pairs of shoes.