From PRW, a Crain publication
Ludwigshafen, Germany -- BASF has opened an office in Nairobi, Kenya, to serve customers in East Africa and the Sub-Sahara region, a move that is designed to increase the company's presence in the growing African markets.
"Africa is a huge continent with a wealth of raw materials and a growing population. At the same time, the dynamically growing economy has enormous potential for BASF," said Jacques Delmoitiez, president of BASF's business in Europe, the Middle East and Africa.
"Through establishing a stronger local presence we will be able to even further support our customers and to enhance BASF's market position."
The company's target is to more than double sales in Africa by 2020. Its sales, excluding oil and gas, were around €1000 million in 2010.
BASF said the sale of innovative construction chemicals for the boomingconstruction industry in the urban areas of East Africa is one of themain focuses of activity, as is distribution of crop-protectionproducts.
Another focus will be supply of insulation to the private housing sector, the group commented.