Samutprakarn, Thailand - Bayer MaterialScience has inaugurated its first integrated systems house in Thailand 29 Oct, which it said aims to bring "tailor-made polyurethane solutions closer to customers in Southeast Asia."
BMS said that BaySystems ASEAN, located at the Bangpoo Industrial Estate, Samutprakarn province, caters to growing demand in the region for customised polyurethane systems in sectors such as appliance, construction, automotive, and the furniture sectors.
Dr Azita Owlia, BMS' head of Regional Marketing, Polyurethanes Marketing Asia Pacific, put a figure of about 5 percent a year on this growth: "BaySystems ASEAN will effectively cater to the rising demand for polyurethanes in the ASEAN region," with Thailand a key market.
"With the new systems house we are well positioned to capture this growth, and support our customers in their growth," Owlia added, in a company statement.
In Thailand alone, Owlia pointed out, the polyurethane market is expected to reach 90 kilotonnes by 2010, up from the current 76 kt, adding that the country also accounts for more than 50 percent of the total systems business in the ASEAN region.
A laboratory at the Bangpoo site will support customers with testing of end uses and fine tuning of systems to meet OEM requirements, BMS said.
BaySystems ASEAN, which also serves Australia and New Zealand, adds to a growing network of systems houses in Asia Pacific, in China, India, Japan, and Taiwan.
"Our global BaySystems network allows us to bring the latest polyurethane innovations and applications quickly to our customers around the world," said Peter Vanacker, head of BMS' global Polyurethanes Business Unit, in the company statement.
"Within this network we have the experience to not only support local, but also multinational companies that are aiming to develop overseas markets," Vanacker added.
Offerings from BaySystems ASEAN include systems for appliances, construction, and ones for making wood substitutes for furniture and home furnishing. Other BaySystems materials are used in both interior and exterior automotive parts
The company added that BaySystems ASEAN is "well positioned to better serve multinational companies with manufacturing operations in Southeast Asia, such as Korean or Japanese companies." epw