Tempe, Arizona - Memory foam mattress specialist Tempurpedic announced a diversification with a line of air bed mattresses, branded Tempur-Choice, at the 2013 Las Vegas bedding show 28 Jan, according to BestMattress-Brand.org. The blog says the the new Tempur line starts at around $3499 for queen sized beds, in two models, with adjustable air chambers and memory foam toppers.
"The bold move has led many to wonder if the decision to branch into another specialty category will prove beneficial, and what the possible drive behind the changes might be," says Brand.org in a piece called, "Does Tempur-Choice Represent Innovation or Desperation?" covering the financial and competitive situation for Tempurpedic.
See the article at BestMattress-Brand.org
