Southfield, Michigan -- Today's drivers have come to expect their vehicles to run athletically, safely and smoothly on the road, according to BASF's Polyurethanes Division, whose Elastogran unit originally developed the Cellasto spring aid in 1961.
BASF says it has been making finished polyurethane parts and springs of all kinds, used "in areas where other materials, such as rubber and steel, reach their limits." Today, nine out of 10 automakers rely on this unique product, the organisation claims.
In chassis and suspension technology, spring and damping parts made of Cellasto are volume-compressible, durable, environmentally compatible and absorb harshness, vibrations and noise - "giving the driver a pleasantly smooth ride on the road," said a company statement.
According to BASF, from the start of series production in 1964, demand for the flexible product increased steadily as the automotive industry grew. In the 1970s, production was automated, with the 1980s marked by development of new application and markets, and expansion of exports.
To meet the demands of different carmakers and models, BASF engineers work closely with OEM experts in the development phase of new vehicles.
Cellasto has six production locations, in North and South America, Asia and Europe, with Melanie Maas Brunner, head of BASF Polyurethanes in Asia Pacific announcing the opening of the newest site in Shanghai, China, at the opening of the recent UTECH Asia/PU China event in Pudong, Shanghai, 6 Sept.
"For our long-term success, it is of decisive importance that we produce locally and supply our customers in their regions quickly and reliably," said Wayne Smith, president, BASF Polyurethanes, in the company announcement.
"The successful expansion of Cellasto business depends, above all, on our global key account management. Thus BASF can offer its customers solutions worldwide, an unbeatable advantage, because they not only reduce their development outlay but also have just a single, reliable global supplier," Smith added.