Hickory, North Carolina - A new video from CertiPUR US aims to educate customers about the benefits of buying bedding containing CertiPUR-US-certified flexible polyurethane foam.
The organisation says the 1-1/2 minute video, designed for websites, YouTube, and point-of-sale displays, "engages viewers with catchy whiteboard animation and is narrated by Kristen Udowitz, the voice of many Discovery Channel and National Geographic documentaries."
The video explains the value of buying products with certified foam and gives consumers a better understanding of what is and is not in bedding foam. CertiPUR-US says the video conveys the confidence and comfort that comes with purchasing products that contain flexible polyurethane foam that has been tested in accredited labs to ensure they are low emission (low VOCs) and made without ozone depleters; PBDE flame retardants; formaldehyde; prohibited phthalates; and mercury, lead and heavy metals.
"A growing number of consumers want answers to questions about what is in the products they buy for their home," said Doug Sullivan, executive director of the Alliance for Flexible Polyurethane Foam which manages the certification programme.
"By giving manufacturers and retailers selling tools that are eye-catching, straight-forward and simple to understand, we are making it easier to use the program as a powerful valued-added marketing advantage. This program helps answer consumers' tough questions," Sullivan added, in an AFPF statement.