Kansas City, Kansas -- Doug Commette, founder of SprayFoam.com and Polyurea.com is joining VersaFlex Inc as director of marketing. VersaFlex Inc, headquartered in Kansas City, Kansas, is a formulator and manufacturer of protective coatings, liners and sealants.
Sector Media Strategies llc, which purchased Polyurea.com from Commette in July, is a new media company backed by VersaFlex to promote polyurea coatings and linings technology to various target industries.
David Cerchie, president of VersaFlex, said in a statement: "We see so many opportunities for growth by utilising many of the Internet marketing programmes Doug has developed over the last decade. Many of these programmes have already started to produce new business for us in just a very short period of time."
Commette is a long time polyurea and spray foam industry veteran, who began his career with Gusmer Corp. becoming president in 1988..
Commette was an active member of the American Plastics Council's Alliance for Polyurethanes Industry (API) and the Spray Polyurethane Foam Alliance (SPFA). He was also a founding director of the Polyurea Development Association, served as chair of PDA's marketing committee and co-developed and instructed its Polyurea Applicator School with Dudley Primeaux for many years.
In his new role, Commette will be responsible for strategic marketing planning and implementation across all major divisions and polyurea markets.
Commette also founded Spray Foam Insulation & Roofing Magazine, and SprayFoamLocal.com and SprayFoamLeads.com, an Internet website and marketing program targeted at helping spray foam contractors and suppliers generate qualified sales leads and new business.
Commette is succeeded as publisher and editor in chief of these publications by Ryan Spencer.