'Nowadays, customers expect flexible ways to obtain the widest possible range of products and supplementary services through different channels,' said Marcus Steilemann, CEO.
'We are adapting the buying experience to the changed requirements. We are offering new methods in addition to our existing digital and analogue sales channels.'
Covestro said it considered customer needs in the 18-month design process. About 80 products from high performance plastics will be available on the site, which the company claims should make buying chemicals more customer friendly and efficient.
During the research phase, customers said they found that it could take a long time to buy chemicals, and the platform aims to shorten this time. It should also simplify the purchasing process for chemicals, said Torsten Lampe, managing director of Aselleon. The software platform used for the platformcomes from Aselleon, which is 100% owned by Covestro.
Customers will also receive personalised offers at clear real-time conditions. They will also be able to purchase products and review all the relevant information.
One way to speed the process is to enable the buyer and seller to negotiate through the platform, Lampe added.
In addition, scalable platform lies at the heart of the Direct Store's design. This means that in future third-party providers and other manufacturers could host their own direct store powered by Aselleon. This could happen by the end of this year, the company said.