Burscheid, Germany -- Johnson Controls has conducted a survey to find out what "digital natives" expect from the car of the future. The some 2800 young people surveyed in Germany, the UK, China and the US said their key desire was to stay connected to the digital world while driving.
Digital natives are those born post-1980, according to JCI. These people have grown up in a world of digital technologies,where life without the Internet, smartphones, tablet PCs and MP3 playersis inconceivable, the automotive seating and components company said.
"To this generation, a car is a place where they are largely cut off from the Internet and mobile communications," said Andreas Maashoff, director of Industrial Design & Market Research. "Digital natives are almost always online, reachable and in communication - whether at home, the office, university or on the go. They want a car that also keeps them connected to the digital world."
JCI said that its survey revealed that digital natives want to be able to easily connect and use their devices, such as smartphones and tablet PCs, in their vehicle, too. It's important to them that they can wirelessly connect their digital devices to the vehicle's main onboard computer and charge them while driving.
Another priority for those surveyed was easy access to information in the vehicle, such as location-based services that link information from the navigation system and Internet to the current location they are driving through, JCI said. An example is when running short on fuel, automatically being led to a petrol station in the area that offers the best prices.
This generation tends to buy small or medium segment vehicles. "In order to reach this target group, we must focus on applying more innovations in the lower vehicle segments from the outset," said Andreas Maashoff. "In the ie:3 concept vehicle, Johnson Controls shows how it addresses the needs of digital natives through human-machine interface."