Dow tours Argentina promoting insulation

Mendoza, Argentina — Dow Polyurethanes has been touring Argentina telling people in the construction industry of the benefits of using polyurethane insulation, according to Areatres, a local building magazine.

Marcelo Fiszner, marketing director of Dow responsible for the polyethylene business addressed engineers, architects and specialists in  Mendoza, a city 1050 km (650 miles) west of Buenos Aires. He told the gathering that Dow has been addressing firms in Buenos Aires, Cordoba and Neuquen cities where "we believe that there are challenges for companies related to climate or population."

He told the meeting of the benefits of using polyurethane insulation in sheets in housing products and refrigerators. Pointing to use in supermarkets and the cold chain he said "that's why we see that there is an opportunity for growth in Latin America in relation to housing construction."

However, he challenged the meeting to overcome its cultural barriers associated with the use of traditional materials such as brick and cement. "You have to change a lot of preconceptions about panel building. But this can be achieved by educating, talking to the whole value chain, the engineers and architects, governments, regulatory bodies."

"We have a serious problem of tariffs and emissions I think we can't continue building in brick,” he added. He added that Dow's laboratory in San Lorenzo, Argentina and other countries such as Colombia and Brazil are working on these problems.

Read the original article in Spanish here.