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March 01, 2018 12:00 AM

DowDuPont announces new company names

Sarah Houlton
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    Midland, Michigan  – DowDuPont has announced the names its three businesses will operate under after they separate into independent companies.

    The materials science division will be based in Midland, Michigan, and be called Dow. It will retain the Dow diamond for its branding.

    The specialty products division will take the DuPont name, with headquarters in Wilmington, Delaware. The third business, the agriculture division, will take the new name Corteva Agriscience. Its head office will also be in Wilmington.

    Although some product brand names will change, many will continue to be sold under their legacy identities.

    Breen (l) and Liveris (r)

    ‘Our selection of these company names is a major milestone in the process of creating three strong, independent companies,’ said DowDuPont CEO Ed Breen. ‘Each name reflects the unique strengths and value proposition of the company it will represent.’

    DowDuPont executive chairman Andrew Liveris claimed that the two legacy company teams have made ‘incredible progress’ in the past six months.

    ‘Today’s announcement is another demonstration of the unprecedented value creation potential of this historic merge and spin transaction,’ he said.

    ‘We are squarely focused on unlocking enhanced cost and growth synergies, delivering on our growth investments and innovation pipeline, and separating into three industry-leading companies.’

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