Pittsburgh, Pennsylvania - Even in harsh economic climates, spending on cosmetics continues, according to speciality chemicals group, E.T. Horn Co., which had just won a contract to distribute Baycusan, a new cosmetic product from Bayer MaterialScience, across 13 western US states.
The deal allows E.T. Horn's Essentials Group to offer another set of scientific solutions to the cosmetics industry, said the group's 9 July statement.
Baycusan consists of four solvent-free aqueous polyurethane dispersions which act as film formers and a polyurethane powder as a sensory aid. They are commonly used for hair/skin care, and colour cosmetics products.
Christina Fiduccia, E.T. Horn vice president pointed out that even in tough times "consumers still take care of themselves. ... Commerce continues to be sustained in the world of cosmetics."
BMS already uses E.T. Horn to distribute many of its products. "Our relationship with the E.T. Horn Company spans more than 20 years, so when we were able to launch Baycusan last month, one of our first priorities was to establish a strategic and proven distribution network," said Jennifer Pasinski, BMS distributor manager. "E.T. Horn was chosen based on their extensive sales force, strong personal care background, and laboratory capabilities. And since polyurethane dispersions have been used in this market area to a somewhat limited extent, we believe E.T. Horn will play an integral part in changing that."