Moscow -- Eurofoam has issued the first distribution licence for its new cellpur flexible polyurethane foam materials to Russian foam specialist Evroplast llc. This partnership allows Evroplast to market cellpur -- a foam incorporating cellulose fibres -- for applications such as bedding and upholstered furniture.
Eurofoam, which claims it is the European market leader in flexible foam, developed cellpur in cooperation with Lenzing, the market leader in cellulose fibres.
The cellulose is integrated as a powder into the foam structure. Eurofoam says this "considerably improves the moisture absorption of the material," and results in product advantages which are in demand in many areas.
cellpur is primarily aimed at uses in mattresses and cushions but can also be exploited in shoe parts and bra inserts. In addition, projects looking at its use in the automotive industry and sports clothing are at early stages, said Eurofoam.
Evroplast is one of the Russian market leaders in the foam sector, Eurofoam says. At the Mebel furniture fair 2012 in Moscow, Evroplast presented a cellpur mattress core and cellpur pillows in order to demonstrate the material's main advantages in bedding.
This cellpur licence allows the Russian foam manufacturer to distinguish itself from its competitors and offer its customers a foam materials with premium functionality. The first step is to market cellpur in its familiar form, but in future "the relationship may be further intensified," the companies said.
Eurofoam, headquartered in Kremsmünster, Austria, consists of 39 foaming and foam-converting companies throughout Central and Eastern Europe; Eurofoam operates highly independently, while fostering a close relationship to local markets.
Evroplast, located in Podolsk near Moscow, has a strong market position, using state-of-the-art equipment. While it primarily serves producers of upholstered furniture, the new material will primarily be marketed for bedding - either as mattress toppers or comfort layers in mattress cores.
Pic: Wolfgang Klanner (l) of Eurofoam, product manager cellpur, with Oleg Krasnov, general director of Evroplast.
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