Sugar Land, Texas - Exousia Advanced Materials Inc. has signed with a strategic marketing partner, Northern International Group (NIG), to introduce Structural Insulated Panels (SIPs) to the Chinese housing industry.
The two companies aim to market and manufacture SIPs housing in China. The agreement provides Exousia the opportunity to commercialise its technical competence and experience in SIPs manufacturing, while NIG establishes manufacturing operations in China to supply the country's high-demand, residential housing sector, said a 17 april statement from Sugar Land-based Exousia.
Exousia and NIG will form a joint venture to manufacture and market SIPs homes in China, and help meet the enormous demand for cost-effective, quick-build residential housing.
Exousia will provide model homes and home designs, along with factory equipment and training. NIG will become the Chinese manufacturer of SIPs components, and both companies will collaborate on the marketing, a company statement said.
To introduce the SIPs concept, the companies plan to construct a model home in Tianjin and are targeting a volume of up to 3000 middle class homes, with initial activity anticipated in the range of 200 homes.
The Chinese economy is ideally suited to adopt SIPs on a large-scale. The high-growth Chinese economy is driving rapid increases in personal income and urbanisation.
Exousia's statement points out that, "Demand for real estate is booming with prices rising 15-30 percent per year in major metropolitan areas." The Chinese are also demanding larger, more Western-style homes, the group said, adding that, between 2000 and 2007, per capita living space increased from 10.3 sq.m to 27 sq.m.
"In order to house 1300 million Chinese in dwellings consistent with their increased income levels, China needs construction techniques to quickly and cost-effectively erect housing structures. SIPs construction is an excellent solution," the company added.