Houston, Texas - Flame Seal Products used the recent 2011 ICAA (Insulation Contractors Association of America) trade show in Orlando, Florida, to spread its message about the benefits of its flame-retardant coatings after a lawsuit with IFTI (International Fireproof Technology), the company said in a 4 Oct announcement.
The thermal and ignition barrier coatings supplier was involved in a battle which it said was an attempt to stop Flame Seal president Mike Kiser from"warning the market about the dangers of misleading informationassociated with life and safety products."
Flame Seal of Houston, Texas, claimed in the statement that customers had been led to believe that Flame Seal had not won the lawsuit, and so showed customers proof of the final judgement.
"While we were aware that something was hindering us in our new marketing efforts, the meetings at the ICAA trade show gave us a clear picture of the cause, and our team went into action immediately to correct the mistaken perception in the marketplace," said Mike Kiser.
The company also said it no longer markets through SPI (Specialty Products Inc.), and is now selling directly to contractors, which the company expects will save 25-30 percent on material costs.
The company has introduced a new website for the foam industry including project consulting, and codes and application training, which customers can access for free, according to the statement.