Minneapolis, Minnesota -- Graco’s Reactor2 range of spray polyurethane and polyurea proportioning machines have returned from a tour of Russia.
Pavel Lazerev, business development specialist at Graco, said the team covered 6,500km over 10 weeks, sometimes attracting more than 350 visitors to 12 marketing events.
Lazarev said the greatest benefit of the exercise was the proximity to end users adding that it was a “unique experience” both for Graco and its potential customers.
“We were able to show them up close the advantages of the latest product range,” he said. The team stopped at 12 locations, beginning in Moscow and finishing in Saint Petersburg in June.
