Duesseldorf, Germany -- Chemtura Corp.'s flame retardants business is going back to its roots, introducing the Great Lakes Solutions brand for its flame retardants, brominated performance products and fumigants business at K2010 in Duesseldorf, Germany on 27 Oct 2010. In addition, the business is introducing a new 'Emerald' series of what it says are greener flame-retardant products.
"This is an exciting time in our business," commented president Anne Noonan, at a press conference on the exercise.
"The timing of our rebranding as Great Lakes Solutions is in line with our current, three-prong strategy of greener innovation, geographic expansion and footprint optimisation.
"K2010 is the perfect place and time because we are introducing three new, innovative flame retardant products under the new Emerald product series to serve global customers in the Electrical & Electronics and Building & Construction industries with high-performing, greener solutions. A fourth new Emerald product will be introduced in the weeks to come," said Noonan.
The business has been in existence since 1933 and has operated as Chemtura since 2005 when Great Lakes Chemical Corp. and Crompton Corp. combined.
Noonan said the new name is the result of positive customer feedback about the long track record of performance and experience blended with forward-thinking innovation to serve global customers: "The Great Lakes Solutions name builds on our strong heritage while introducing innovative products and services that provide differentiation in the marketplace, and greener and sustainable solutions for our customers without sacrificing performance or quality."