Greiner's consolidation plan moves forward

Kremsmunster, Austria – Greiner has bought its Multifoam, Perform, Purtec, Unifoam and EuroFoam businesses together into a new entity. The combined business will trade under the name Neveon and is the next stage in a strategy outlined in May 2019.

Neveon has 62 locations in 17 countries and 3700 employees. The business is focusing on three areas: living & care, mobility and specialities.

Oliver Bruns, who was CEO at Greiner Foam, is to be CEO of the new organisation. ‘[The new busines can] offer everything relating foam production, from solution development to implementation, and hence virtually any item that can be manufactured using this material,’ he said. ‘This represents a significant USP.'

It marks part of parent group Greiner's plan to become a global force in polyurethane. 'The move towards a leading global integrated foam group is wise,' said Greiner CEO Axel Kuhner. As well as helping the company to compete in a consolidating flexible foam market, he said its economy of scale makes raw materials considerably less expensive than is the case for smaller businesses.