Herman Miller, a high-end US furniture giant famous for its $800 Aeron chairs, is offering the company's new Sayl chair for only $399.
According to Sayl designer Yves Behar the design is inspired by the Golden Gate Bridge, with a red urethane webbing suspension system.
Behar's aim was to use fewer parts and less material, to minimise costs and cut the chair's carbon footprint.
The chair back has no large supports and the urethane structure means no hard edges, with the material conforming to a sitter's shape. The urethane varies in density along its length -- for a softer feel around the shoulders, but stiffer support for the spine.
The chair is made on three continents to cut shipping costs.