Rochdale, UK – The Vita Group has announced that Omar Hoek has begun his role as the company's new CEO. With a career spanning over three decades across various industries, Hoek brings a blend of cultural leadership, industry expertise, and an understanding of market dynamics to the helm of one of Europe's largest manufacturers of flexible foam.
Hoek’s career has included a nearly 20-year tenure at Avery Dennison (the packaging and lamination multinational), and a two-year stint as Director at Newell in Geneva, focusing on the microfibre business.
Hoek spent a decade at Ahlstrom, a prominent global specialty fibre company based in Finland, followed by four years at MATIV, a spin-off of Kimberly Clark, producing specialty materials in the USA.
Hoek has devoted three decades to the materials processing industry, during a career in which he has managed global organisations across Europe, Asia, and the Americas, encompassing roles in supply chain, product management, sales, strategy, procurement, Opex, Six Sigma, M&A, organisational design, and P&L.
Hoek succeeds Ian Robb, who has stood down as planned from the CEO role as part of Vita's succession strategy.
Hoek said: “I am delighted to be joining Vita, an ambitious company characterised by a distinctly entrepreneurial spirit. The outstanding team Ian has assembled here is a testament to his leadership and provides us with the platform to continue our expansion across Europe.
“Partnering with the team at Strategic Value Partners, I’m confident that we’ll jointly take Vita to the next horizon of growth, building in particular on the strong sustainability credentials of the business. These are exciting times ahead, and I'm excited to be getting underway.”