Nanjing, China -- Huntsman has separated the ASEAN (Association of Southeast Asian Nations) market into two in order to better focus its efforts at driving growth in the region, according to Huntsman's Vice President Polyurethanes, Asia Pacific, Kenny Pan.
Speaking to Urethanes Technology International at PU China currently being held in Nanjing, Pan said that the company has decided to look at the region in two parts, the north ASEAN area and the south ASEAN area, to allow it to deal more efficiently with the variations among the countries in the south-east Asian region.
The north ASEAN region includes Vietnam, Laos and Cambodia, while the south ASEAN region includes Singapore, Malaysia and Indonesia, where Huntsman commissioned a systems house in July 2012.
Pan emphasised that Huntsman is committed not only to the Chinese market but to what he describes as the Greater Asia region, which also offers huge potential to the company.
by Louise McHenry