Lakewood, Colorado -- Icynene, Inc. and HomeSphere, Inc. have entered into a joint agreement to offer Icynene's spray foam insulation products to HomeSphere's network of builders.
Icynene joins more than 75 manufacturing brands currently using HomeSphere's 'BRI' marketing programme to produce new builder leads and strengthen existing business, in order to grow their market share through increased homebuilder sales, HomeSphere of Colorado said in a 21 March news release.
"Icynene traditionally focused on custom home builders and we have recently targeted large national builders," said Tim Comstock, director of Builder Accounts for Icynene.
"Working with HomeSphere will help us expand further by connecting us to an extensive network of regional builders who likely install spray foam insulation throughout the entire home rather than just a portion," he added.
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