By Jason Stein, Automotive News
Detroit, Michigan-From concepts to production vehicles, Ford Motor Co., General Motors Corp. and the DaimlerChrysler Group have vowed to improve their interiors. That means better-looking plastic, more creativity and less clutter.
"Interiors are where the customer makes a connection, and in the past we screwed up," says Dave Rand, executive director of GM's interior design. "We have to strive for better interiors, and I think, as a corporation, we woke up and realized that. And it seems everybody else woke up, too."
At GM, it started two years ago with a commitment to invest more money and build a better working relationship among the design, engineering and manufacturing departments. In May, "perceived quality" even became an official phrase in GM's advanced vehicle development.