Alexandria, Virginia - The International Sleep Products Association's (ISPA) 2009 Industry Conference and Exhibition is set for 4-6 Nov at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida, the association said 8 Oct.
The conference programme will include a keynote presentation, 'Redefining the American Consumer: New research introduces you to the 'grounded' consumer.'
Other sessions will include 'Marketing Through Social Media: Why you can't afford to ignore the social-networking explosion,' and 'Tapping the 'Green' Market: Who are 'green consumers' and what do they really want?'
Also scheduled is a round-table discussion 'Defining ISPA,' intended to help ISPA better understand its members and their needs as the association refocuses its programmes and services. (RD)