Alexandria, Virginia -- The International Sleep Products Association's Better Sleep Council (BSC) has chosen CJP Communications to provide digital/branded messaging, social media and traditional media relations.
"The agency's goal will be to position the mattress as the key to a great night's sleep and a productive day," said a 12 May statement from ISPA.
"The Better Sleep Council's mission is to promote the importance of sleep to a consumer's health and quality of life, and the role a new mattress plays in that equation," noted BSC chair Jimmy Orders of Park Place Corp., in the ISPA statement. "... I am confident that their team will be effective in helping the BSC communicate that message to our target audiences."
ISPA chair Don Wright of Wright of Thomasville commented: "Having served on the BSC for several years, I know first hand the importance of having a strong and nimble PR firm to help promote the industry's consumer messages. I am excited with the firm that the BSC has chosen and on behalf of the ISPA Board look forward to working with them as we develop a new campaign strategy and promote our messages using new media."