Alexandria, Virginia -- The International Sleep Products Association (ISPA) has launched new versions of its websites: the ISPA site, one for the Better Sleep Council, and the BedTimes website, for the industry magazine.
The look, content and functionality of the websites have all been improved, says ISPA.
"Online communication is an important part of our overall communications strategy," noted ISPA vice president of Membership and Communications, Mary Helen Uusimaki.
"With the redesign, we've improved each site's navigation so visitors can find relevant information quickly. Visitors will also enjoy a wider use of multimedia and visuals. And with a more robust search engine optimisation strategy, our messages will reach a wider audience than ever before."
The sites can be seen at www.bedtimesmagazine.com, www.bettersleep.org and www.sleepproducts.org