Houston, Texas -- LaPolla Industries Inc. has appointed Carlos Gonzalez as director of Latin American sales.
Gonzalez will be based at the company's production facility in Deerfield Beach, Florida, and be responsible for developing new business partnerships, promotional materials and product introductions while managing existing commercial sales relationships in Central and South America.
''Gonzalez will work on increasing LaPolla's presence in the Latin American markets, which we feel have yet to gain the full understanding of our foam, coatings, and equipment product offerings for roofing and insulation,'' LaPolla chief executive and president Doug Kramer said.
''The Latin American market is a very important niche for us.''
Gonzalez has previously held a number of senior sales and marketing positions within the company.